Become Your Market's Exclusive Estate Planning Educator
Build a professional presence through state-specific videos, consumer resources, publishing, and an established national platform—without building and managing the entire production system yourself.
✓ 10 Contributing Attorneys • 10 States • 33+ Million YouTube Views • 320,000+ Subscribers
Start Here
A Message From the Founder
Before we discuss the details of becoming an AEPS Contributing Attorney, I'd like to share the philosophy behind the American Estate Planning Series and why I believe education will play an increasingly important role in the future of estate planning.
If this philosophy resonates with you, the information below explains how we're putting it into practice.
“I'm looking for one outstanding estate planning attorney to represent each state—and, as those states fill, outstanding attorneys to represent key metro markets within them. What matters most is finding attorneys who believe education is one of the best ways to earn the trust of families.”
— Paul Rabalais, Founder
Why Attorneys Choose AEPS
AEPS offers two types of geographically exclusive positions: one statewide Contributing Attorney for each state, and exclusive Metro Contributing Attorney positions in select markets within states that are already represented.
Whichever position you hold, you become part of an established national educational platform while building a lasting educational presence in your own market.
✓ Plug your expertise into an established platform with 320,000+ YouTube subscribers and 33+ million views.
✓ Build lasting educational authority.
✓ Help consumers before they become clients.
✓ Collaborate with outstanding estate planning attorneys nationwide.
✓ Benefit from a platform that continues improving while you practice law.
AEPS is designed to help attorneys build educational assets that become more valuable over time—not marketing campaigns that disappear when the advertising stops.
You Don't Have to Build This Alone
Building a lasting educational presence requires far more than recording an occasional video.
It requires books, educational resources, publishing systems, website strategy, consumer tools, ongoing platform improvements, and continual creation of new educational content.
And unlike starting from zero, AEPS already has an audience. Your educational content can become part of a YouTube channel with 320,000+ subscribers and 33+ million views, a growing national website, state educational hubs, resource libraries, books, and other consumer educational tools.
Instead of starting from scratch, you become part of a platform that continues growing more valuable every year.
Estate Planning Growth
Practical Guidance for Building Your Professional Presence
I created the Estate Planning Growth YouTube channel to help estate planning attorneys build a stronger professional presence through educational content.
The channel addresses the obstacles that often prevent capable attorneys from making meaningful progress: choosing useful topics, recording consistently, managing unrealistic expectations, reaching the right local audience, and turning individual videos into a lasting educational library.
It also explains the strategy behind AEPS. Estate Planning Growth teaches the principles publicly. The AEPS Contributing Attorney program provides the platform and implementation—including individualized content direction, feedback, accountability, professional editing, thumbnails, publishing, state and metro placement, consumer resources, and ongoing support.
Should an Estate Planning Attorney Start a YouTube Channel From Zero?
Already an AEPS Contributing Attorney? Use Estate Planning Growth as an ongoing resource for content strategy, realistic expectations, consistency, and making the most of your AEPS opportunity.
Learn the Strategy Behind AEPS
Estate Planning Growth with Paul Rabalais is a public educational channel for estate planning attorneys who want to build trust, create a growing content library, reach the right viewers, and develop a stronger professional presence.
The channel shares lessons from producing more than 1,400 estate planning videos, building an audience of more than 320,000 subscribers, reviewing the websites and video efforts of more than 600 estate planning attorneys, and developing the American Estate Planning Series.
The Growth channel explains the strategy. AEPS helps selected Contributing Attorneys execute it through content direction, professional production, an established national platform, geographic exclusivity, state and metro educational areas, consumer resources, publishing, and ongoing support.
Should an Estate Planning Attorney Start a YouTube Channel From Zero?
Meet Our Contributing Attorneys
Outstanding estate planning attorneys from across the country are already helping build the American Estate Planning Series.
Each Contributing Attorney contributes knowledge and experience to a growing educational library that may include videos, books, consumer resources, articles, and other educational materials. Together, we're building a national platform that helps consumers learn the fundamentals of estate planning, understand what is unique about their state, and connect with an attorney they've already had an opportunity to learn from.
Each state has one exclusive statewide Contributing Attorney. As statewide positions fill, AEPS is also adding exclusive Metro Contributing Attorneys in select markets.
10 Contributing Attorneys • 10 States • Growing Educational Libraries • Growing Every Month
Russel Morgan
New York
Morgan Legal Group
Adam Hicks
Georgia
Lanier Legacy Group LLC
Jared Norton
Texas
Norton Law, PLLC
Patrick Cawley
Pennsylvania
Keystone Elder Law P.C.
Catherine Martinez
Louisiana
Rabalais Martinez, LLC
Cory S. Bagby
Illinois
Chosen Estate Planning
Michael Pevney
California
Pevney Estate Planning
Jeff Cooper
Indiana
Cooper Estate Planning
Russ Nesevich
New Jersey
Nesevich Law, LLC
Every Contributing Attorney joined AEPS at a different time and is building their educational library at their own pace.
Zachary Setzer
North Carolina
Providence Wills and Trusts
How We Select Contributing Attorneys
The American Estate Planning Series is built around a simple idea: families should be able to learn from outstanding estate planning attorneys before deciding whom to hire. We look for experienced lawyers who combine technical knowledge with a genuine commitment to educating consumers. The qualities we look for are the same qualities we encourage every American to consider when choosing an estate planning attorney. This short video explains the principles that guide our selection process.
How to Choose an Estate Planning Attorney (7 Qualities That Really Matter)
The attorneys featured in the American Estate Planning Series were selected because they demonstrate these educational values and share our belief that education is one of the best ways to help families and build long-term trust.
Once an attorney joins AEPS, our focus shifts to helping that attorney build a lasting educational presence through the AEPS platform, videos, consumer resources, publications, and ongoing support.
Everything You Need to Build a Lasting Educational Presence
Most estate planning attorneys already possess the knowledge consumers need. The challenge is consistently turning that expertise into a professional educational presence while continuing to run a busy practice.
You provide the expertise. AEPS provides the system, platform, production and ongoing support.
Create Efficiently
Record independently or create months of content during an AEPS Studio Day.
Let AEPS Handle Production
AEPS professionally edits, packages, publishes, organizes and repurposes your content.
Explore the AEPS Attorney Success System
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Contributing Attorneys can record simple educational videos whenever their schedules permit. AEPS provides topic recommendations, outlines, suggested scripts, and recording guidance so attorneys do not have to determine everything on their own.
AEPS Studio Days provide another option. Before each session, AEPS helps develop useful topics, stories, and frequently asked questions. The attorney then spends one focused block of time recording a varied library of content that AEPS can edit and release over the months that follow.
Attorneys can use either approach—or combine Studio Days with occasional self-recorded videos.
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You provide the knowledge and raw footage. AEPS handles the production work that follows.
AEPS professionally edits the footage, creates consistent thumbnails and branding, develops titles and descriptions, produces educational Shorts when appropriate, and publishes and organizes the finished content across the AEPS platform.
This allows Contributing Attorneys to build a professional educational presence without becoming video editors, graphic designers, or full-time content managers.
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Your educational content becomes part of an established platform that includes a YouTube channel with 320,000+ subscribers and 33+ million views, EPSeries.com, state educational hubs, resource centers, books, and a growing national library of estate planning education.
You are not starting a YouTube channel or educational website from zero. You are adding your expertise to a platform that already has an audience and continues to grow.
AEPS also provides geographic positioning through one exclusive statewide Contributing Attorney in each state and exclusive Metro Contributing Attorney positions in select markets.
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AEPS continually develops guides, workbooks, checklists, and other educational resources that Contributing Attorneys can share with prospective clients, existing clients, and referral sources.
AEPS also helps attorneys use their educational videos on their own law-firm websites. Instead of placing a few videos on a generic “Videos” storage page, attorneys can embed relevant videos throughout their websites and create an organized learning experience that leads naturally toward scheduling a consultation.
The attorney or website provider can simply copy the YouTube links from the AEPS channel and embed the videos on the appropriate pages. The existing website provider handles implementation; AEPS provides the educational assets, strategy, and recommended structure.
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Publishing strengthens an attorney’s professional presence and gives consumers another way to learn from that attorney’s experience.
Each statewide Contributing Attorney participates in the flagship [State] Estate Planning Guide as the attorney providing the state-specific legal guidance for that edition. AEPS manages the broader writing, editing, design, and publication process.
As the AEPS publishing program grows, additional publishing opportunities may also become available to Metro Contributing Attorneys and other participating attorneys.
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The AEPS relationship does not end after an attorney records a few videos. AEPS provides continuing topic direction, outlines, presentation guidance, constructive feedback, and accountability to help Contributing Attorneys build their educational libraries consistently.
The Estate Planning Growth channel explains the broader strategy, realistic expectations, and common obstacles attorneys encounter while building a professional presence. AEPS roundtables and practice-development workshops provide additional opportunities to exchange ideas, improve skills, and remain aligned with the direction of the platform.
The objective is to help each Contributing Attorney overcome the obstacles that lead many attorneys to stop too soon and make the most of the AEPS opportunity over time.
Build on an Established Platform
Your expertise becomes part of a national platform with an existing audience and geographically exclusive attorney positions.
The AEPS State Book Program
A Flagship Benefit for Statewide Contributing Attorneys
Each statewide Contributing Attorney participates in The [State] Estate Planning Guide as the attorney providing the state-specific guidance that makes that edition unique. AEPS manages the broader writing, editing, design, and publication process.
Unlike a brochure or advertisement, the state guide becomes a durable educational and credibility asset that strengthens the state's AEPS educational library and gives consumers another way to learn before choosing an attorney.
Estimated standalone value: $3,000+
Included at no additional cost for statewide Contributing Attorneys.
What's Included
Included With Every AEPS Contributing Attorney Position
✓ Exclusive geographic positioning
✓ Access to the established AEPS national platform
✓ Annual AEPS Studio Day
✓ Professional video editing, publishing, and distribution
✓ Dedicated AEPS educational presence for your market
✓ Content strategy, topic development, and recording support
✓ Consumer educational resources
✓ Learn-First Website Strategy and implementation guidance
✓ National platform visibility
✓ Continual platform development
✓ Contributing Attorney Roundtables
✓ Monthly Success Updates
✓ Constructive content feedback and progress support
✓ Private practice-development workshops
Additional Statewide Benefit
✓ Participation in the flagship [State] Estate Planning Guide
How We Measure Success
Building a national educational platform requires more than creating educational content—it requires measuring whether that content is reaching and engaging consumers. The following metrics provide a snapshot of the platform's current growth and the framework we use to evaluate its long-term success.
The 33+ million views and 320,000 subscribers above reflect my personal channel's audience, built over nearly a decade. The figures below measure something different and newer — the Contributing Attorney Educational Videos playlist, tracking only the content produced since AEPS launched in April 2026.
AEPS Platform Metrics
Platform Overview
Last updated September 2, 2026. Select a category below to view the details.
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• 10 Contributing Attorneys across 10 states
• 86 long-form educational videos
• 151 educational Shorts
• 237 educational assets created since launch
• 10 state educational hubs
• 7 state resource centersEvery Contributing Attorney joined AEPS at a different time and is developing an educational library at an individual pace. These figures represent the combined growth of the AEPS platform.
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During the most recent 30-day reporting period:
• 844 website visitors
• 721 unique visitors
• 1,762 total page viewsThese figures measure how consumers interact with the AEPS educational platform beyond YouTube. As the platform matures, we will also evaluate consultation requests and new client relationships attributable to AEPS.
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Cumulative performance since the AEPS platform launched:
• 86 long-form videos
• 939,244 thumbnail impressions
• 35,179 views
• 724.4 watch hoursLong-form videos allow consumers to spend meaningful time learning from AEPS Contributing Attorneys and developing familiarity with their knowledge and presentation style.
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Cumulative performance since the AEPS platform launched:
• 151 educational Shorts
• 172,934 views
• 582.5 watch hoursShorts introduce practical estate planning concepts in a brief, accessible format and help expand the platform’s educational reach.
Long-form videos and Shorts are measured separately because viewing behavior and average viewing duration differ substantially between the two formats.
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Educational Reach
Impressions, views, watch hours, and educational assets published↓
Consumer Engagement
Website visits, page views, and continued interaction with educational content↓
Attorney Recognition
Prospective clients mentioning AEPS videos, books, or educational resources↓
Client Inquiries and New Relationships
Consultation requests and new client engagements attributable to AEPSThe current data demonstrates that AEPS is creating educational assets, reaching consumers, generating meaningful viewing time, and attracting visitors to the AEPS educational platform. Because AEPS launched in April 2026, we do not yet have sufficient long-term data to quantify its impact on consultation requests or new client relationships.
Client acquisition is the destination—not the first measurable milestone.
Visibility leads to engagement. Engagement builds familiarity and trust. Trust creates inquiries. Inquiries create opportunities for new client relationships. AEPS measures progress at each stage.
Participation & Investment
Statewide Contributing Attorney
One exclusive statewide Contributing Attorney per state.
✓ Exclusive statewide position
✓ Includes your home metro area
✓ Includes participation in the flagship [State] Estate Planning Guide
✓ Includes all AEPS platform, video, resource, and educational benefits
$895/month
Rate fixed for the first 24 months. Either party may discontinue participation with 30 days' written notice.
Metro Contributing Attorney
Exclusive participation in an available metro market within a state already represented by a statewide Contributing Attorney.
✓ Exclusive AEPS position for the defined metro market
✓ Includes AEPS platform, video, resource, and educational benefits
✓ Does not include authorship/featured statewide status in the flagship [State] Estate Planning Guide
✓ Additional publishing opportunities may become available as the AEPS publishing program expands
$695/month
Rate fixed for the first 24 months. Either party may discontinue participation with 30 days' written notice.
The Goal
The goal is not simply to publish videos. It is to combine your expertise with an established educational platform and a growing library of durable assets that help consumers learn from you, become familiar with you, and ultimately come to trust you.
Ready to Talk?
If the vision resonates with you, I'd enjoy learning more about your practice and showing you what we're building.
During this stage of AEPS, I personally conduct every introductory meeting.