Become Your Market's Exclusive Estate Planning Educator
Build a lasting educational presence in your metro market through useful videos, consumer resources, and an established national estate planning platform.
AEPS helps you choose topics, prepare talking points, and record consistently—then handles the editing, thumbnails, publishing, and placement of your content on the AEPS platform.
You bring the expertise. We build the system around it.
✓ 10 Contributing Attorneys • 10 States • Built on an Established YouTube Audience of 320,000+ Subscribers and 33+ Million Views
Start Here
A Message From the Founder
Before we discuss the details of becoming an AEPS Contributing Attorney, I'd like to share the philosophy behind the American Estate Planning Series and why I believe education will play an increasingly important role in the future of estate planning.
If this philosophy resonates with you, the information below explains how we're putting it into practice.
“I’m looking for outstanding estate planning attorneys to represent defined metro markets across the country. We help them turn their knowledge into useful educational content and build a professional presence within the American Estate Planning Series. What matters most is a commitment to helping families learn—and making time to share that expertise.”
— Paul Rabalais, Founder
Why Attorneys Choose AEPS
AEPS offers exclusive Metro Contributing Attorney positions in defined geographic markets. Each participating attorney builds an educational presence in their market while contributing to an established national platform.
Your exclusivity applies to your agreed AEPS metro territory. AEPS will not appoint another Contributing Attorney to represent that same territory.
When you are the first participating attorney in a state, you initially become the only attorney featured on that state’s AEPS pages. As additional attorneys join other metro markets, the state’s educational library and attorney listings expand. This initial visibility does not create statewide exclusivity or reserve other metro markets.
✓ Plug your expertise into an established platform with 320,000+ YouTube subscribers and 33+ million views.
✓ Build lasting educational authority.
✓ Help consumers before they become clients.
✓ Collaborate with outstanding estate planning attorneys nationwide.
✓ Benefit from a platform that continues improving while you practice law.
AEPS is designed to help attorneys build educational assets that become more valuable over time—not marketing campaigns that disappear when the advertising stops.
You Don't Have to Build This Alone
Most estate planning attorneys have plenty of knowledge to share. The difficulty is finding time to choose topics, prepare, record, edit, create thumbnails, publish, and organize everything into a useful educational library.
AEPS provides a system around your expertise.
We help develop consumer-focused topics and talking points, establish recording standards, and create a recording plan you can follow. After you record and upload your footage, AEPS handles the editing, packaging, publishing, and organization of your content.
Your videos become part of an established consumer YouTube channel and a national estate planning website with state educational hubs, resource libraries, and a dedicated presence for your market.
You can focus on explaining the law and helping families understand their choices while AEPS manages the production and publishing process.
Estate Planning Growth
Practical Guidance for Building Your Professional Presence
I created the Estate Planning Growth YouTube channel to help estate planning attorneys build a stronger professional presence through educational content.
The channel addresses the obstacles that often prevent capable attorneys from making meaningful progress: choosing useful topics, recording consistently, managing unrealistic expectations, reaching the right local audience, and turning individual videos into a lasting educational library.
It also explains the strategy behind AEPS. Estate Planning Growth teaches the principles publicly. The AEPS Contributing Attorney program provides the platform and implementation—including individualized content direction, feedback, accountability, professional editing, thumbnails, publishing, state and metro placement, consumer resources, and ongoing support.
The channel draws upon what I have learned from producing more than 1,400 estate planning videos, building an audience of more than 320,000 subscribers, reviewing the websites and video efforts of more than 600 estate planning attorneys and developing the American Estate Planning Series.
Should an Estate Planning Attorney Start a YouTube Channel From Zero?
Already an AEPS Contributing Attorney? Use Estate Planning Growth as an ongoing resource for content strategy, realistic expectations, consistency, and making the most of your AEPS opportunity.
Hear From an AEPS Contributing Attorney
Michael Pevney was creating estate planning video content for years before joining AEPS. In this conversation, he discusses what he learned from creating content independently, how consumers respond to educational video, and what has been different about creating content through the AEPS platform.
How Educational Video Helps an Estate Planning Practice Grow | Michael Pevney
Meet Our Contributing Attorneys
Outstanding estate planning attorneys from across the country are already helping build the American Estate Planning Series.
Each Contributing Attorney contributes knowledge and experience to a growing educational library that may include videos, books, consumer resources, articles, and other educational materials. Together, we're building a national platform that helps consumers learn the fundamentals of estate planning, understand what is unique about their state, and connect with an attorney they've already had an opportunity to learn from.
AEPS is expanding through exclusive Metro Contributing Attorney positions in defined markets across the country. Participating attorneys contribute state-specific education while helping consumers identify an attorney serving their area.
10 Contributing Attorneys • 10 States • Growing Educational Libraries • Growing Every Month
Russel Morgan
New York
Morgan Legal Group
Adam Hicks
Georgia
Lanier Legacy Group LLC
Jared Norton
Texas
Norton Law, PLLC
Patrick Cawley
Pennsylvania
Keystone Elder Law P.C.
Catherine Martinez
Louisiana
Rabalais Martinez, LLC
Cory S. Bagby
Illinois
Chosen Estate Planning
Michael Pevney
California
Pevney Estate Planning
Jeff Cooper
Indiana
Cooper Estate Planning
Russ Nesevich
New Jersey
Nesevich Law, LLC
Our attorneys joined AEPS at different times, so their educational libraries vary in size. AEPS helps each attorney maintain a recording plan that supports continued growth.
Zachary Setzer
North Carolina
Providence Wills and Trusts
How We Select Contributing Attorneys
The American Estate Planning Series is built around a simple idea: families should be able to learn from outstanding estate planning attorneys before deciding whom to hire. We look for experienced lawyers who combine technical knowledge with a genuine commitment to educating consumers. The qualities we look for are the same qualities we encourage every American to consider when choosing an estate planning attorney. This short video explains the principles that guide our selection process.
How to Choose an Estate Planning Attorney (7 Qualities That Really Matter)
The attorneys featured in the American Estate Planning Series were selected because they demonstrate these educational values and share our belief that education is one of the best ways to help families and build long-term trust.
Once an attorney joins AEPS, our focus shifts to helping that attorney build a lasting educational presence through the AEPS platform, videos, consumer resources, publications, and ongoing support.
Everything You Need to Build a Lasting Educational Presence
Most estate planning attorneys already possess the knowledge consumers need. The challenge is consistently turning that expertise into a professional educational presence while continuing to run a busy practice.
You provide the expertise. AEPS provides the system, platform, production and ongoing support.
Create Efficiently
Record several videos in a scheduled batch session, attend an AEPS Studio Day when available, or continue a dependable independent recording routine. AEPS helps with topics, talking points, and recording guidance.
Let AEPS Handle Production
AEPS professionally edits, packages, publishes, organizes and repurposes your content.
Explore the AEPS Attorney Success System
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A lasting educational presence needs a dependable supply of useful videos. AEPS helps each Contributing Attorney establish a practical recording plan, with agreed submission dates and enough footage to support regular publication.
Scheduled Batch Recording
For busy attorneys, we recommend setting aside a focused block of time to record several videos consecutively. You prepare once, set up once, and cover multiple topics while AEPS edits and publishes the resulting content over the weeks ahead.
Before the session, AEPS helps select topics and provides concise bullet outlines. You review the legal points and explain them naturally in your own voice, using examples and stories where helpful.
AEPS also provides recording guidelines covering sound, lighting, framing, camera orientation, and background. Before your first session—or whenever your setup changes—you submit a short test recording so we can identify production problems before you record a full batch.
After recording, you upload the footage. AEPS takes over the editing, thumbnails, titles, descriptions, publishing, and website placement.
Already Recording Consistently? Keep Your Routine.
Attorneys who consistently submit usable videos on an agreed schedule can continue recording independently. You do not need to attend batch sessions when your existing routine supplies enough content for regular publication.
If recording repeatedly gets postponed or submissions become inconsistent, scheduled batch sessions become part of your recording plan. AEPS helps you put recording time on the calendar and prepare for it.
AEPS Studio Days
Studio Days provide an additional opportunity to record multiple videos in a prepared setting with hands-on support. Availability, location, and scheduling are discussed separately.
The expectation is consistent content. Your recording plan is designed to help you deliver it.
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You provide the knowledge and raw footage. AEPS handles the production work that follows.
AEPS professionally edits the footage, creates consistent thumbnails and branding, develops titles and descriptions, produces educational Shorts when appropriate, and publishes and organizes the finished content across the AEPS platform.
This allows Contributing Attorneys to build a professional educational presence without becoming video editors, graphic designers, or full-time content managers.
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Your educational content becomes part of an established platform that includes a YouTube channel with 320,000+ subscribers and 33+ million views, EPSeries.com, state educational hubs, resource centers, books, and a growing national library of estate planning education.
You are not starting a YouTube channel or educational website from zero. You are adding your expertise to a platform that already has an audience and continues to grow.
AEPS also provides geographic positioning through one exclusive statewide Contributing Attorney in each state and exclusive Metro Contributing Attorney positions in select markets.
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AEPS continually develops guides, workbooks, checklists, and other educational resources that Contributing Attorneys can share with prospective clients, existing clients, and referral sources.
AEPS also helps attorneys use their educational videos on their own law-firm websites. Instead of placing a few videos on a generic “Videos” storage page, attorneys can embed relevant videos throughout their websites and create an organized learning experience that leads naturally toward scheduling a consultation.
The attorney or website provider can simply copy the YouTube links from the AEPS channel and embed the videos on the appropriate pages. The existing website provider handles implementation; AEPS provides the educational assets, strategy, and recommended structure.
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AEPS develops books and consumer resources that give families additional ways to learn about estate planning.
A state-specific book project is separate from the Metro Contributing Attorney program and is not included in the monthly fee. If AEPS decides to develop a state guide, it may invite a selected Metro Contributing Attorney to participate through a separate fixed-fee agreement.
Any proposed project will have its own scope, responsibilities, price, and schedule.
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The AEPS relationship does not end after an attorney records a few videos. AEPS provides continuing topic direction, outlines, presentation guidance, constructive feedback, and accountability to help Contributing Attorneys build their educational libraries consistently.
The Estate Planning Growth channel explains the broader strategy, realistic expectations, and common obstacles attorneys encounter while building a professional presence. AEPS roundtables and practice-development workshops provide additional opportunities to exchange ideas, improve skills, and remain aligned with the direction of the platform.
The objective is to help each Contributing Attorney overcome the obstacles that lead many attorneys to stop too soon and make the most of the AEPS opportunity over time.
Build on an Established Platform
Your expertise becomes part of a national platform with an existing audience and geographically exclusive attorney positions.
See the AEPS System in Practice
14 Videos in One Four-Hour Session
Texas Contributing Attorney Jared Norton participated in the first AEPS Studio Day. During one focused four-hour session, Jared recorded fourteen educational videos, creating a substantial supply of footage for AEPS to edit and publish over the following months.
The session demonstrates how a prepared recording block can help a practicing attorney create multiple useful videos without repeatedly finding time for separate recording appointments.
AEPS Studio Days are one way Contributing Attorneys can turn a focused block of time into a professionally produced library of state-specific educational content. AEPS handles the editing, thumbnails, packaging, publication and distribution so the attorney can return to practicing law.
What's Included
Included With Every New Metro Contributing Attorney Position
✓ Exclusive AEPS representation in your defined metro territory
✓ Access to an established national estate planning platform
✓ A dedicated AEPS educational presence for your market
✓ Consumer-focused video topics and bullet outlines
✓ Recording guidelines and test-recording feedback
✓ A recording plan with agreed submission dates
✓ Scheduled batch recording support when needed
✓ Professional video editing and thumbnails
✓ Video titles, descriptions, publishing, and distribution
✓ Appropriate content placement on AEPS educational pages
✓ Consumer educational resources
✓ Learn-First Website Strategy and implementation guidance
✓ Contributing Attorney Roundtables and Monthly Success Updates
✓ Constructive content feedback and ongoing direction
✓ Private practice-development workshops
✓ Opportunities to attend AEPS Studio Days, subject to availability
State-specific book projects are optional, separately priced opportunities.
How We Measure Success
Building a national educational platform requires more than creating educational content—it requires measuring whether that content is reaching and engaging consumers. The following metrics provide a snapshot of the platform's current growth and the framework we use to evaluate its long-term success.
The 33+ million views and 320,000 subscribers above reflect my personal channel's audience, built over nearly a decade. The figures below measure something different and newer — the Contributing Attorney Educational Videos playlist, tracking only the content produced since AEPS launched in April 2026.
How Many Clients Can You Expect From AEPS?
It’s a fair question. In this video, Paul Rabalais explains how content, distribution, consistency, and effective consultations contribute to results—and what AEPS does to support participating attorneys. AEPS does not guarantee inquiries or clients.
AEPS Platform Metrics
Platform Overview
Last updated October 4, 2026. Select a category below to view the details.
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• 10 Contributing Attorneys across 10 states
• 120 long-form educational videos
• 159 educational Shorts
• 279 educational assets created since launch
• 10 state educational hubs
• 8 state resource centersEvery Contributing Attorney joined AEPS at a different time and is developing an educational library at an individual pace. These figures represent the combined growth of the AEPS platform.
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During the most recent 30-day reporting period:
• 844 website visitors
• 721 unique visitors
• 1,762 total page viewsThese figures measure how consumers interact with the AEPS educational platform beyond YouTube. As the platform matures, we will also evaluate consultation requests and new client relationships attributable to AEPS.
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Cumulative performance since the AEPS platform launched:
• 120 long-form videos
• 1,272,415 thumbnail impressions
• 76,835 views
• 1,027.6 watch hoursLong-form videos allow consumers to spend meaningful time learning from AEPS Contributing Attorneys and developing familiarity with their knowledge and presentation style.
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Cumulative performance since the AEPS platform launched:
• 159 educational Shorts
• 186,408 views
• 625.8 watch hoursShorts introduce practical estate planning concepts in a brief, accessible format and help expand the platform’s educational reach.
Long-form videos and Shorts are measured separately because viewing behavior and average viewing duration differ substantially between the two formats.
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Educational Reach
Impressions, views, watch hours, and educational assets published↓
Consumer Engagement
Website visits, page views, and continued interaction with educational content↓
Attorney Recognition
Prospective clients mentioning AEPS videos, books, or educational resources↓
Client Inquiries and New Relationships
Consultation requests and new client engagements attributable to AEPSThe current data demonstrates that AEPS is creating educational assets, reaching consumers, generating meaningful viewing time, and attracting visitors to the AEPS educational platform. Because AEPS launched in April 2026, we do not yet have sufficient long-term data to quantify its impact on consultation requests or new client relationships.
Client acquisition is the destination—not the first measurable milestone.
Visibility leads to engagement. Engagement builds familiarity and trust. Trust creates inquiries. Inquiries create opportunities for new client relationships. AEPS measures progress at each stage.
Participation & Investment
Metro Contributing Attorney
An exclusive AEPS position in an agreed, defined metro market.
✓ Exclusive AEPS representation within your metro territory
✓ Dedicated educational presence on the AEPS national website
✓ Content direction, recording guidance, and consistency support
✓ Professional editing, thumbnails, publishing, and distribution
✓ Access to AEPS consumer resources and ongoing educational support
$795/month
For new Contributing Attorneys. Rate fixed for the first 24 months. Either party may discontinue participation with 30 days’ written notice.
AEPS is accepting new attorneys for metro positions only. Your territory is defined before you join.
If you are the first participating attorney in your state, you will initially be the only attorney featured on its AEPS pages. Additional attorneys may subsequently join other metro markets in that state; no minimum period of sole state-page visibility is promised.
State-specific book participation is not included. AEPS may offer selected attorneys a separate book project under a fixed-fee agreement.
The Goal
The goal is not simply to publish videos. It is to combine your expertise with an established educational platform and a growing library of durable assets that help consumers learn from you, become familiar with you, and ultimately come to trust you.
Ready to Talk?
If the vision resonates with you, I'd enjoy learning more about your practice and showing you what we're building.
During this stage of AEPS, I personally conduct every introductory meeting.