Become Your State's Exclusive Estate Planning Educator
Become your state's exclusive Contributing Attorney in the American Estate Planning Series and help build America's leading estate planning education organization.
✓ 9 Contributing Attorneys • 9 States • 33+ Million YouTube Views • 319,000+ Subscribers
A Message From the Founder
Before we talk about the details of becoming an AEPS Contributing Attorney, I'd like to personally share why I created the American Estate Planning Series, what we're building together, and where I believe it's headed.
If this vision resonates with you, here's how we're making it a reality.
"I'm not looking for hundreds of attorneys. I'm looking for one outstanding estate planning attorney in each state who wants to build something that will help families for generations."
— Paul Rabalais, Founder
Why Attorneys Choose AEPS
Only one Contributing Attorney is selected to represent each state.
As your state's Contributing Attorney, you'll build a lasting educational presence that continues growing year after year.
Contributing Attorneys join AEPS because it allows them to build educational assets instead of continually rebuilding marketing campaigns.
✓ Join an established national educational platform.
✓ Build lasting educational authority.
✓ Help consumers before they become clients.
✓ Collaborate with outstanding estate planning attorneys nationwide.
✓ Benefit from a platform that continues improving while you practice law.
AEPS is designed to help attorneys build educational assets that become more valuable over time—not marketing campaigns that disappear when the advertising stops.
You Don't Have to Build This Alone
Building a lasting educational presence requires far more than recording an occasional video.
It requires books, educational resources, publishing systems, website development, consumer tools, ongoing platform improvements, and continual creation of new educational content.
AEPS is continually building and improving that educational organization so participating attorneys don't have to build it themselves.
Instead of starting from scratch, you become part of a platform that continues growing more valuable every year.
Meet Our Contributing Attorneys
Outstanding estate planning attorneys from across the country are already helping build the American Estate Planning Series.
Each Contributing Attorney has made a commitment to educating consumers through state-specific videos, educational resources, and future state publications. Together, we're building a national estate planning education platform that helps consumers learn the fundamentals of estate planning, understand how the law differs in their state, and connect with the Contributing Attorney they've already learned from.
One Contributing Attorney is selected to represent each state.
9 Contributing Attorneys • 9 States • Growing Educational Libraries • Growing Every Month
Russel Morgan
New York
Morgan Legal Group
Adam Hicks
Georgia
Lanier Legacy Group LLC
Jared Norton
Texas
Norton Law, PLLC
Elena Ortega-Tauler
Florida
Legacy Trust Counsel, P.A.
Patrick Cawley
Pennsylvania
Keystone Elder Law P.C.
Catherine Martinez
Louisiana
Rabalais Martinez, LLC
Cory S. Bagby
Illinois
Chosen Estate Planning
Russ Nesevich
New Jersey
Nesevich Law, LLC
Every Contributing Attorney joined AEPS at a different time and is building their educational library at their own pace.
Zachary Setzer
North Carolina
Providence Wills and Trusts
How We Select Contributing Attorneys
The American Estate Planning Series is built around a simple idea: every family deserves access to an outstanding estate planning attorney in their state. Because we select only one statewide Contributing Attorney, we look for lawyers who combine technical knowledge with a genuine commitment to educating consumers. The qualities we look for are the same qualities we encourage every American to consider when choosing an estate planning attorney. This short video explains the principles that guide our selection process.
How to Choose an Estate Planning Attorney (7 Qualities That Really Matter)
The attorneys featured in the American Estate Planning Series were selected because they demonstrate these educational values and have committed to helping families through consistent, state-specific educational content.
Once we've selected an outstanding attorney for a state, our focus shifts to helping them build a lasting educational presence through videos, books, consumer resources, and ongoing platform support.
Everything You Need to Build a Lasting Educational Presence
Helping You Build Consistency With Minimal Effort
The AEPS Attorney Success System
Most estate planning attorneys already know they should create educational content.
The challenge isn't knowing what to teach.
The challenge is creating it consistently while running a busy practice.
That's exactly why the AEPS Attorney Success System exists.
🎬 AEPS Educational Series
Ready-to-record educational topics, outlines, suggested scripts, and recording guidance—so you never have to wonder what to create next.
✂️ Professional Video Editing & Publishing
Record on your iPhone. We professionally edit, format, and publish your educational videos for you.
📚 Consumer Educational Resources
Downloadable guides, workbooks, and educational tools that strengthen your state page and provide additional value to consumers.
🌐 Your State Educational Hub
A professionally maintained educational website featuring your videos, biography, articles, books, and consumer resources.
📖 State Book Project
Become the contributing author of The [State] Estate Planning Guide while AEPS handles the writing, editing, design, and publication.
📈 Monthly Success Updates
Founder-led updates featuring platform improvements, attorney successes, best practices, and upcoming opportunities.
🤝 Contributing Attorney Roundtables
Quarterly Zoom discussions with fellow Contributing Attorneys across the country to exchange ideas and share what's working.
🚀 Continual Platform Development
Your educational presence becomes more valuable every month as AEPS expands the website, Learning Center, books, videos, and consumer resources.
Build at Your Own Pace
Whether you publish one educational video each month or several in a single afternoon, the Attorney Success System is designed to help you build a lasting educational presence without taking your focus away from practicing law.
Your Own State-Specific Book
Become the Contributing Author of Your State's Estate Planning Guide
As your state's Contributing Attorney, you'll become the contributing author of The [State] Estate Planning Guide — a professionally written, edited, designed, and published book bearing your name and expertise.
Unlike a brochure or advertisement, your book becomes a permanent credibility asset — one that keeps working long after it's published, strengthening your state hub and giving prospective clients a reason to trust you before the first meeting.
Estimated standalone value: $3,000+ (professional ghostwriting, editing, cover design, and publication)
Included at no additional cost as a Contributing Attorney.
What's Included
AEPS isn't a marketing service. It's a continually expanding educational platform designed to strengthen your long-term reputation and authority while you remain focused on practicing law. Building a comparable platform independently would require a substantial investment of both time and money.
Included with Participation:
✓ Professional video editing and publishing
✓ Your own state educational hub
✓ Educational Series Library
✓ Consumer educational resources
✓ National platform visibility
✓ Continual platform development
✓ State Book Program
✓ Quarterly Contributing Attorney Roundtables
✓ Monthly Success Updates
Estimated standalone value: nearly $2,000/month
How We Measure Success
Building a national educational platform requires more than creating educational content—it requires measuring whether that content is reaching and engaging consumers. The following metrics provide a snapshot of the platform's current growth and the framework we use to evaluate its long-term success.
AEPS Platform Metrics (Last Updated July 18, 2026)
Platform Overview
Current AEPS Platform
10 Contributing Attorneys
9 Participating States
64 Long-Form Educational Videos
86 Educational Shorts
150 Educational Assets Created Since AEPS Launched in April 2026
9 State Educational Hubs
7 State Resource Centers
Every Contributing Attorney joined AEPS at a different time and is developing an educational library at an individual pace. These figures represent the combined growth of the AEPS platform.
Long-Form Educational Library
Long-form educational videos allow consumers to spend meaningful time learning from AEPS Contributing Attorneys. The following figures represent the cumulative performance of the AEPS Contributing Attorney Educational Videos playlist since the platform launched.
64 Long-Form Videos
654,284 Impressions
20,065 Views
430.1 Watch Hours
1:17 Average View Duration
1.6% Impressions Click-Through Rate
Long-form and short-form videos are reported separately because viewer behavior and average viewing duration differ substantially between the two formats.
Educational Shorts Library
Educational Shorts extend the platform’s reach by introducing practical estate planning concepts in a brief, accessible format. The following figures represent the cumulative performance of the AEPS Contributing Attorney Educational Shorts playlist since the platform launched.
86 Educational Shorts
103,179 Views
345 Watch Hours
Website Engagement
AEPS also measures how consumers interact with the educational platform beyond YouTube.
726 Website Visitors (Last 30 Days)
595 Unique Visitors (Last 30 Days)
1,605 Total Page Views (Last 30 Days)
These metrics measure consumer engagement with the AEPS educational platform. As the platform continues to mature, we will also measure consultation requests and new client engagements attributable to AEPS.
How We Interpret the Metrics
Educational Reach
Impressions, views, watch hours, and educational assets published
↓
Consumer Engagement
Website visitors, unique visitors, page views, and continued interaction with educational content
↓
Attorney Recognition
Prospective clients mentioning AEPS, videos, books, or educational resources
↓
Client Inquiries and New Relationships
Consultation requests and new client engagements attributable to AEPS
AEPS is currently able to document educational reach and portions of consumer engagement. As the platform matures, we will expand our reporting to include attorney recognition, consultation activity, and new client relationships attributable to the platform.
What the Current Data Does—and Does Not—Show
The current data demonstrates that AEPS is creating educational assets, reaching consumers, generating meaningful viewing time, and attracting visitors to the AEPS educational platform. Because AEPS launched in April 2026, we do not yet have sufficient long-term data to quantify its impact on consultation requests or new client relationships for participating attorneys.
Client acquisition is the destination—not the first measurable milestone.
Visibility leads to engagement. Engagement builds familiarity and trust. Trust creates inquiries. Inquiries create opportunities for new client relationships. AEPS measures the platform at each stage of that progression.
Participation & Investment
The American Estate Planning Series is not a marketing service. It's a continually expanding educational platform designed to strengthen your long-term reputation and authority while allowing you to remain focused on practicing law.
Building a comparable educational platform independently would require a substantial investment of both time and money.
Exclusive State Participation
✓ Each state is represented by one exclusive Contributing Attorney.
✓ We carefully select Contributing Attorneys who share our commitment to high-quality estate planning education.
Your Investment:
$695/month. Rates are fixed for the first 24 months. Either party may discontinue participation with 30 days' written notice.
The Goal
The goal isn't simply to publish videos. It's to build a lasting educational presence that continues becoming more valuable year after year.
Ready to Talk?
If the vision resonates with you, I'd enjoy learning more about your practice and showing you what we're building.
During this stage of AEPS, I personally conduct every introductory meeting.