Become Your Market's Exclusive Estate Planning Educator
Each state has one exclusive statewide Contributing Attorney. As statewide positions fill, AEPS is also opening exclusive Metro Contributing Attorney positions in select major markets.
✓ 10 Contributing Attorneys • 10 States • 33+ Million YouTube Views • 320,000+ Subscribers
Start Here
A Message From the Founder
Before we discuss the details of becoming an AEPS Contributing Attorney, I'd like to share the philosophy behind the American Estate Planning Series and why I believe education will play an increasingly important role in the future of estate planning.
If this philosophy resonates with you, the information below explains how we're putting it into practice.
“I'm looking for one outstanding estate planning attorney to represent each state—and, as those states fill, outstanding attorneys to represent key metro markets within them. What matters most is finding attorneys who believe education is one of the best ways to earn the trust of families.”
— Paul Rabalais, Founder
Why Attorneys Choose AEPS
AEPS offers two types of geographically exclusive positions: one statewide Contributing Attorney for each state, and exclusive Metro Contributing Attorney positions in select markets within states that are already represented.
Whichever position you hold, you become part of an established national educational platform while building a lasting educational presence in your own market.
✓ Plug your expertise into an established platform with 319,000+ YouTube subscribers and 33+ million views.
✓ Build lasting educational authority.
✓ Help consumers before they become clients.
✓ Collaborate with outstanding estate planning attorneys nationwide.
✓ Benefit from a platform that continues improving while you practice law.
AEPS is designed to help attorneys build educational assets that become more valuable over time—not marketing campaigns that disappear when the advertising stops.
You Don't Have to Build This Alone
Building a lasting educational presence requires far more than recording an occasional video.
It requires books, educational resources, publishing systems, website strategy, consumer tools, ongoing platform improvements, and continual creation of new educational content.
And unlike starting from zero, AEPS already has an audience. Your educational content can become part of a YouTube channel with 320,000+ subscribers and 33+ million views, a growing national website, state educational hubs, resource libraries, books, and other consumer educational tools.
Instead of starting from scratch, you become part of a platform that continues growing more valuable every year.
Meet Our Contributing Attorneys
Outstanding estate planning attorneys from across the country are already helping build the American Estate Planning Series.
Each Contributing Attorney contributes knowledge and experience to a growing educational library that may include videos, books, consumer resources, articles, and other educational materials. Together, we're building a national platform that helps consumers learn the fundamentals of estate planning, understand what is unique about their state, and connect with an attorney they've already had an opportunity to learn from.
Each state has one exclusive statewide Contributing Attorney. As statewide positions fill, AEPS is also adding exclusive Metro Contributing Attorneys in select markets.
10 Contributing Attorneys • 10 States • Growing Educational Libraries • Growing Every Month
Russel Morgan
New York
Morgan Legal Group
Adam Hicks
Georgia
Lanier Legacy Group LLC
Jared Norton
Texas
Norton Law, PLLC
Patrick Cawley
Pennsylvania
Keystone Elder Law P.C.
Catherine Martinez
Louisiana
Rabalais Martinez, LLC
Cory S. Bagby
Illinois
Chosen Estate Planning
Michael Pevney
California
Pevney Estate Planning
Jeff Cooper
Indiana
Cooper Estate Planning
Russ Nesevich
New Jersey
Nesevich Law, LLC
Every Contributing Attorney joined AEPS at a different time and is building their educational library at their own pace.
Zachary Setzer
North Carolina
Providence Wills and Trusts
How We Select Contributing Attorneys
The American Estate Planning Series is built around a simple idea: families should be able to learn from outstanding estate planning attorneys before deciding whom to hire. We look for experienced lawyers who combine technical knowledge with a genuine commitment to educating consumers. The qualities we look for are the same qualities we encourage every American to consider when choosing an estate planning attorney. This short video explains the principles that guide our selection process.
How to Choose an Estate Planning Attorney (7 Qualities That Really Matter)
The attorneys featured in the American Estate Planning Series were selected because they demonstrate these educational values and share our belief that education is one of the best ways to help families and build long-term trust.
Once an attorney joins AEPS, our focus shifts to helping that attorney build a lasting educational presence through the AEPS platform, videos, consumer resources, publications, and ongoing support.
Everything You Need to Build a Lasting Educational Presence
You Bring the Expertise. AEPS Provides the Platform and Support.
The AEPS Attorney Success System
Most estate planning attorneys already possess the knowledge consumers need. The challenge is consistently turning that expertise into high-quality educational content while continuing to run a busy practice.
AEPS is building a content system designed around that reality. Contributing Attorneys can continue recording simple educational videos on their own, but AEPS also brings Contributing Attorneys together for AEPS Studio Days—focused recording sessions designed to create months of educational content in a single sitting.
AEPS helps develop the topics and stories in advance, then handles the production, editing, publishing, organization, Shorts creation, and distribution afterward.
🎬 Flexible Video Creation
Self-recorded videos remain an easy way to contribute between Studio Days. AEPS provides topic ideas, outlines, suggested scripts, and recording guidance so you always have something useful to teach.
🎥 AEPS Studio Days
Create months of educational content in one focused session.
AEPS Studio Days are designed for busy practicing attorneys who want to build a substantial educational library without constantly finding time to record.
Before Studio Day, AEPS works with you to develop topics, stories, FAQs, and other ideas worth recording. During the session, we focus on helping you efficiently capture a varied library of useful content. AEPS then handles the professional editing, thumbnails, publishing, Shorts creation, organization, and distribution over the months that follow.
The objective is simple: spend a few focused hours sharing what you already know, then let AEPS turn that expertise into months of educational content.
✂️ Professional Video Editing & Publishing
Whether you record on your own or participate in an AEPS Studio Day, AEPS handles the professional editing, thumbnails, publishing, organization, and distribution through the AEPS platform.
📣 Established National Platform
Your educational content becomes part of an established platform that includes a YouTube channel with 319,000+ subscribers and 33+ million views, EPSeries.com, state educational hubs, resource centers, and a growing national library of estate planning education.
You are not starting a YouTube channel or educational website from zero. You are adding your expertise to a platform that already has an audience and continues to grow.
📚 Consumer Educational Resources
AEPS continually develops guides, workbooks, checklists, and other educational tools designed to help consumers better understand estate planning.
These resources strengthen the educational experience on AEPS and give participating attorneys additional material they can share with prospective clients, existing clients, referral sources, and their own audiences.
🌐 Learn-First Website Strategy
AEPS provides educational assets, recommended page structures, and implementation guidance that can help your existing website team move your law-firm website beyond the traditional brochure format and toward a “learn first, then hire” experience.
Your existing website provider handles implementation. AEPS provides the educational strategy, ideas, and resources that can help make your own website more useful to consumers before they ever contact your firm.
📖 AEPS Publishing Program
Publishing is an important part of the long-term AEPS educational strategy.
Each statewide Contributing Attorney participates in the flagship [State] Estate Planning Guide as the attorney providing the state-specific guidance for that edition.
As the AEPS publishing program continues to grow, additional publishing opportunities may also become available to Metro Contributing Attorneys and other participating attorneys.
AEPS manages the broader writing, editing, design, and publication process.
You Don’t Have to Become a Full-Time Content Creator
AEPS is designed for practicing attorneys—not professional content creators.
You should not have to spend every week wondering what to record next.
Some Contributing Attorneys enjoy recording regularly on their own, and AEPS makes that process simple. AEPS Studio Days provide another option: develop the topics in advance, spend a focused block of time recording with AEPS, and create a substantial library that can be edited, repurposed, and released over the months that follow.
Between Studio Days, attorneys can record additional videos whenever they have something timely or useful to teach.
The goal is not to put you on a content treadmill. The goal is to build an educational library around your expertise that becomes more valuable over time.
🏛️ Your State or Metro Educational Hub
Your AEPS educational hub gives consumers in your market a dedicated place to learn from you and explore your videos, biography, educational resources, publications, and other useful information.
As the educational library grows, the hub becomes a permanent home for the authority and trust you are building through AEPS.
📈 Monthly Success Updates
Founder-led monthly updates keep Contributing Attorneys informed about platform growth, new educational resources, publishing projects, attorney successes, audience data, best practices, and upcoming opportunities.
🤝 Contributing Attorney Roundtables
Contributing Attorneys participate in periodic Zoom discussions with fellow estate planning attorneys from across the country to exchange ideas, discuss what is working, share educational strategies, and help shape the continued development of AEPS.
🚀 Continual Platform Development
AEPS continues building the larger educational organization around its Contributing Attorneys.
That includes expanding EPSeries.com, developing the Learning Center, creating books and consumer resources, improving state and metro educational hubs, growing the national audience, and developing new ways for consumers to learn from participating attorneys.
Your educational presence becomes more valuable as the platform itself continues to grow.
The AEPS State Book Program
A Flagship Benefit for Statewide Contributing Attorneys
Each statewide Contributing Attorney participates in The [State] Estate Planning Guide as the attorney providing the state-specific guidance that makes that edition unique. AEPS manages the broader writing, editing, design, and publication process.
Unlike a brochure or advertisement, the state guide becomes a durable educational and credibility asset that strengthens the state's AEPS educational library and gives consumers another way to learn before choosing an attorney.
Estimated standalone value: $3,000+
Included at no additional cost for statewide Contributing Attorneys.
What's Included
Included With Every AEPS Contributing Attorney Position
✓ Exclusive geographic positioning
✓ Access to the established AEPS national platform
✓ Annual AEPS Studio Day
✓ Professional video editing, publishing, and distribution
✓ Dedicated AEPS educational presence for your market
✓ Content strategy, topic development, and recording support
✓ Consumer educational resources
✓ Learn-First Website Strategy
✓ National platform visibility
✓ Continual platform development
✓ Contributing Attorney Roundtables
✓ Monthly Success Updates
Additional Statewide Benefit
✓ Participation in the flagship [State] Estate Planning Guide
How We Measure Success
Building a national educational platform requires more than creating educational content—it requires measuring whether that content is reaching and engaging consumers. The following metrics provide a snapshot of the platform's current growth and the framework we use to evaluate its long-term success.
The 33+ million views and 320,000 subscribers above reflect my personal channel's audience, built over nearly a decade. The figures below measure something different and newer — the Contributing Attorney Educational Videos playlist, tracking only the content produced since AEPS launched in April 2026.
AEPS Platform Metrics (Last Updated September 2, 2026)
Platform Overview
Current AEPS Platform
10 Contributing Attorneys building educational libraries across 10 states
10 Participating States
86 Long-Form Educational Videos
151 Educational Shorts
237 Educational Assets Created Since AEPS Launched in April 2026
10 State Educational Hubs
7 State Resource Centers
Every Contributing Attorney joined AEPS at a different time and is developing an educational library at an individual pace. These figures represent the combined growth of the AEPS platform.
Long-Form Educational Library
Long-form educational videos allow consumers to spend meaningful time learning from AEPS Contributing Attorneys. The following figures represent the cumulative performance of the AEPS Contributing Attorney Educational Videos playlist since the platform launched.
86 Long-Form Videos
939,244 Impressions
35,179 Views
724.4 Watch Hours
Long-form and short-form videos are reported separately because viewer behavior and average viewing duration differ substantially between the two formats.
Educational Shorts Library
Educational Shorts extend the platform’s reach by introducing practical estate planning concepts in a brief, accessible format. The following figures represent the cumulative performance of the AEPS Contributing Attorney Educational Shorts playlist since the platform launched.
151 Educational Shorts
172,934 Views
582.5 Watch Hours
Website Engagement
AEPS also measures how consumers interact with the educational platform beyond YouTube.
844 Website Visitors (Last 30 Days)
721 Unique Visitors (Last 30 Days)
1,762 Total Page Views (Last 30 Days)
These metrics measure consumer engagement with the AEPS educational platform. As the platform continues to mature, we will also measure consultation requests and new client engagements attributable to AEPS.
How We Interpret the Metrics
Educational Reach
Impressions, views, watch hours, and educational assets published
↓
Consumer Engagement
Website visitors, unique visitors, page views, and continued interaction with educational content
↓
Attorney Recognition
Prospective clients mentioning AEPS, videos, books, or educational resources
↓
Client Inquiries and New Relationships
Consultation requests and new client engagements attributable to AEPS
AEPS is currently able to document educational reach and portions of consumer engagement. As the platform matures, we will expand our reporting to include attorney recognition, consultation activity, and new client relationships attributable to the platform.
What the Current Data Does—and Does Not—Show
The current data demonstrates that AEPS is creating educational assets, reaching consumers, generating meaningful viewing time, and attracting visitors to the AEPS educational platform. Because AEPS launched in April 2026, we do not yet have sufficient long-term data to quantify its impact on consultation requests or new client relationships for participating attorneys.
Client acquisition is the destination—not the first measurable milestone.
Visibility leads to engagement. Engagement builds familiarity and trust. Trust creates inquiries. Inquiries create opportunities for new client relationships. AEPS measures the platform at each stage of that progression.
Participation & Investment
Statewide Contributing Attorney
One exclusive statewide Contributing Attorney per state.
✓ Exclusive statewide position
✓ Includes your home metro area
✓ Includes participation in the flagship [State] Estate Planning Guide
✓ Includes all AEPS platform, video, resource, and educational benefits
$895/month
Rate fixed for the first 24 months. Either party may discontinue participation with 30 days' written notice.
Metro Contributing Attorney
Exclusive participation in an available metro market within a state already represented by a statewide Contributing Attorney.
✓ Exclusive AEPS position for the defined metro market
✓ Includes AEPS platform, video, resource, and educational benefits
✓ Does not include authorship/featured statewide status in the flagship [State] Estate Planning Guide
✓ Additional publishing opportunities may become available as the AEPS publishing program expands
$695/month
Rate fixed for the first 24 months. Either party may discontinue participation with 30 days' written notice.
The Goal
Exclusive participation in an available metro market within a state already represented by a statewide Contributing Attorney.
The goal isn't simply to publish videos. It's to combine your expertise with an established educational platform and a growing library of durable assets that help consumers learn from you, become familiar with you, and ultimately come to trust you.
Ready to Talk?
If the vision resonates with you, I'd enjoy learning more about your practice and showing you what we're building.
During this stage of AEPS, I personally conduct every introductory meeting.